Rebeca González Tomelloso
CONTEMPORARY ART
PROFILE
I trained as a graphic designer at the onset of the rise of the Internet and Web 1.0. I witnessed firsthand the emergence of a new visual and emotional grammar. Since then, my practice has been driven by a persistent question: how does technology transform the way we create meaning, feel, and relate?
In the early years of digital culture, I explored the subjectivity of forms and the emergence of emojis as a symptom of an urgent need: to restore intention and affect to a dematerialized form of communication. What began as an observation of language evolved into a deeper investigation into the construction of identity within virtual environments.
This process led me to work with “virtual beings”—portraits charged with emotional tension that reveal the psychological and social impact of an increasingly invasive technology. In my work, the digital is not merely a tool or a context; it is a condition—a dimension that reconfigures human experience and redefines the boundaries between presence and representation.
Two decades after those initial explorations, the technological landscape has evolved toward Web 2.0, the integration of artificial intelligence into everyday life, and the imminent consolidation of immersive environments such as the metaverse. In response to this scenario, I propose a critical pause: to reflect on the transition toward Web 3.0 and its ontological implications.
My work suggests that as we move into increasingly virtual spaces, we risk weakening physical experience as the perceptual core and primary vehicle of manifestation. While I recognize the expansive potential of technology, my practice insists on examining the social and existential consequences of this paradigm shift.
Rather than opposing technological progress, I question its limits.
Rather than illustrating an era, I place it under tension.